Website Competitors
To successfully promote any resource, it is essential to thoroughly analyze the competitors in the top 10 search results, as these sites already possess the necessary ranking factors to appear in the top positions for the same queries. Analyzing them will help identify which strategies and elements should be utilized to enhance your resource's promotion.
Contents of the "Website Competitors" Report
- URLs of Competitor Sites: Clicking on the link will take you to the respective resource.
- Visibility: This indicates how many times per month a site can potentially appear in search results for the key phrases added in the "Settings" section. It is calculated based on the frequency of key phrases and the site's positions in search results. Frequency refers to the number of user queries to the search engine with that request over one month. The higher the frequency of key phrases and the better the positions in search results, the greater the site's visibility.
- Number of Queries: This shows how many queries led the competitor's site to rank in the top 10 search results.
How to Use the Report?
The report displays competitors that occupy top positions in search results for the same key phrases added in the "Settings" section for your site's promotion. These are not necessarily local sites competing in the same regional market; they may include large resources of national or international significance. If most of the competitors are such sites, it will be challenging to compete without a similar promotion budget. In this case, it may be advisable to adjust the key queries to target a more niche market.