Changes of pages and positions
The report contains data on changes in keyword positions in search results and changes on landing pages over the past three months from the dates of site scanning, provided that a full analysis was run. The report helps to determine the reasons for the growth or fall of positions and tracks changes in the snippet a brief description of the site, which is displayed in the search for this keyword.
There are tabs for selecting the type of position change that will be displayed in the report.
The keyword that caused the change of this type in the last three months was.
Clicking on the “Change History” button opens a window with detailed information on changes on the landing page of the phrase for this period.
The initial position was at the time of the earliest audit in the last three months. The audit date is indicated to the right of the item number. The values of positions lower than 50 are not determined.
The position of the phrase at the time of the last 3 months of the audit. To the right of the position number is the difference compared to the initial value for the last three months.
Changes on the landing page
The details of the changes on the landing page of the phrase on which the position was changed are displayed in the window that opens when you click on the “Change History” button.
Charts of positions, errors on the site and pages in the index
Reflect the dynamics of the corresponding indicators for this phrase.
The “Site Position” graph shows the change in the position of the keyword over the past three months.
The “Site Errors” graph reflects a decrease or increase in the number of gross technical and SEO errors that could have influenced the change of positions.
The graph “Site Pages” shows the number of pages in the index or database of search engines. The absence of pages in the index will not give them the opportunity to take any positions in the search results. The number of pages found by Google search engines should not differ much from the number of pages on the site.
The menu in the upper right corner allows you to select the format in which you want to save the graph.
The correlation of graphs will help to see if the change in positions is due to technical and SEO errors or problems in indexing the site.
Timeline of changes
It shows in chronological order what changes to the landing page have occurred in the last three months and provides an opportunity to compare summary reports for selected dates. It also concludes that there are changes on the site that could affect positions during this period.
Clicking on the arrow next to each item opens a window with more detailed information on the changes:
If the snippet has changed, you can see the old and new options here:
Comparison of summary reports
When you click on the arrow near the “Summary Report” item, a window opens for comparing summary reports for the selected dates. This function allows you to quickly track and evaluate changes in all the main characteristics of the site that affect its position in the search results.
In the “Date 1” and “Date 2” fields, you need to specify the dates of the reports that will be compared.
If you tick the “Differences only” option, only the parameters that have changed between the dates of the reports will be displayed.
Using the report
The “Page and Position Changes” report shows how the position change correlates with changes on the landing page and the site as a whole. If the position decreases due to changes on the page, you can return to its original version.
Customers can use this report to evaluate the performance of the optimizer.
The data in the report begins to be displayed after the full site analysis has been run at least twice, that is, when there is already information for comparison. For the report to work properly, it is necessary to regularly run a full site analysis 1-2 times a month; otherwise, it will be difficult to trace what influenced the change in positions.
Also note that the position in search engines does not change immediately after changes on the site, but after indexing and accumulation of other data. It can take from 1 day to 2 weeks (on very large sites—even more time if there is no properly compiled sitemap sitemap.xml ). In addition, the position may be affected by changes on other pages of the site (for example, the appearance of new errors), as well as search engine algorithms, search engine experiments with snippets, etc.