Traffic sources

A traffic source is the channel through which users come to a web resource.

The primary traffic sources are:

• Search engines (search or organic traffic).
• Contextual advertising.
• A link or referral source (clicking on a link from another resource).
• Social source (referrals from social networks).
• Mailing lists.
• Direct visits to the site (by entering the page URL in the address bar of the browser).

Our traffic source report provides statistics on the number of users coming from each channel and the bounce rate for each individual channel also.

Labrika’s “Traffic sources” report

The report contains

1. Sources of traffic to the site.
2. The number of visitors from each source.
3. The bounce rate for each channel. This is calculated by the percentage of bounces from the total number of referrals from the selected source. A ‘’refusal’ (bounce back) is specified as a quick departure from a page without clicking on anything or interacting with any content on the page.
4. The number of ‘lost’ users (e.g. those who stopped interacting with the site).

Note: Any indicators outside of the normal range will be highlighted in red.

How to best utilize the report

This report will allow you to analyze the most effective traffic sources, e.g. where you receive most of your traffic from, as well as the channels that have the highest bounce rate on.

By having this information, you will then be able be able to investigate potential bounce rate causes on certain traffic sources, and then implement changes to minimize this problem.

For example, you could be suffering from higher bounce rates then necessary because the audience for a particular traffic source is incorrect for the product being offered.

In this case, you could then pause any ineffective advertising/promotion through said channels, or rethink your strategy, ensuring time and money is only put into effective sources of traffic that convert well.