SEO toolset to rank higher & generate more organic traffic
Labrika's 230+ features: Features List
29 factors
SEO audit report
  1. List of competitors
  2. List of snippets in Google
  3. Matching title and description report
  4. Matching title and H1 report
  5. Matching description and H1 report
  6. Empty title and description checker
  7. Short description report
  8. Long description report
  9. Missing title report
  10. Missing description report
  11. Missing H1 report
  12. Duplicate title checker
  13. Duplicate description checker
  14. Duplicate content checker
  15. Report on pages blocked from indexing
  16. Keyword spamming in META tags
  17. Keyword spamming in headers
  18. Keyword spamming in description
  19. Report on overuse of headers
  20. Keyword spamming in content
  21. Report on overuse of bigrams in META tags and content
  22. Report on overuse of <strong> or <bold> tag
  23. Report on overuse of the same word in one sentence
  24. Thin content checker
  25. Plagiarism checker
  26. Non-indexed landing pages report
  27. History of landing pages' URLs
  28. Adult content checker
  29. Swear word/profanity checker
5 factors
Domain and hosting
  1. Domain age
  2. Domain expiry date
  3. NS Records
  4. Site IP
  5. Domain hosting location
3 factors
Crawler stats
  1. Search engine index checker
  2. Number of pages crawled by our crawler
  3. Number of indexed pages in Google
79 factors
Technical Audit
  1. Check website response using a user-agent
  2. List of all URL variants
  3. Worldwide website availability checker
  4. Cloaking checker
  5. Website availability checker for all search engines
  6. 403, 404 error checker
  7. Broken link checker
  8. 500, 503, 504 error checker
  9. Unresponsive page checker
  10. Critical HTML error report
  11. Incorrect HTML doctype report
  12. List of <frame> type used
  13. Multiple title or description checker
  14. Lost image checker
  15. Lost JS checker
  16. Lost CSS checker
  17. Lost files checker
  18. Pages with a link in rel=canonical
  19. URL is different from rel=canonical list
  20. URL is the same as rel=canonical list
  21. List of pages with cross-domain canonicals
  22. Pages with multiple declarations of rel=canonical
  23. Pages with rel=canonical tags that point to non-existent pages
  24. The canonical URL is blocked from indexing by robots.txt
  25. Missing HTTP/HTTPS prefix in rel=canonical URL
  26. Pages with rel=canonical link in the <body> of the page
  27. Large page checker
  28. External images report
  29. External JS report
  30. External CSS report
  31. Redirect to subdomain checker
  32. Check for redirects to other domains
  33. Check for redirects inside the domain
  34. Multiple redirect checker
  35. List of all images
  36. Missing alt checker
  37. Missing title checker
  38. List of pages without unique images
  39. Mobile HTML optimization
  40. HTML doc size optimization
  41. Check if the Domain or IP is Blacklisted
  42. Mixed content checker
  43. Pages with program error messages
  44. 404 response checker
  45. List of fixed www. and non-www
  46. Average page load time
  47. SSL Certificate Checker (+7):
    1. SSL certificate is used
    2. Valid until
    3. Self-signed certificate
    4. The domain is listed in the certificate
    5. SSL certificate is trusted
    6. 301 redirect from HTTP to HTTPS
    7. Display port 443 shown in the URL
  1. 26 types of Robots.txt errors (+26):
    1. The directive must be separated from the rule by the ":" symbol
    2. Empty directive
    3. Empty rule
    4. There is no User-agent directive before the rule
    5. Using the form "User-agent: *"
    6. A directive was found that is not supported by the search engine
    7. The number of rules in the robots.txt file exceeds the maximum allowed
    8. Rule exceeds the allowed length
    9. Incorrect rule format
    10. Use of Unicode characters in URL
    11. An invalid character may have been used
    12. The rule does not start with a "/" or "*"
    13. Incorrect sitemap URL format
    14. Incorrect format of the "Crawl-delay" directive
    15. The line contains BOM (Byte Order Mark)
    16. Invalid Sitemap URL format
    17. Found multiple "Crawl-delay" directives
    18. Incorrect format of "Crawl-delay" value
    19. Incorrect format of the "Clean-param" directive
    20. Incorrect format of "Clean-param" directive. Must follow:"p0[&p1&p2&..&pn][path]"
    21. Incorrect format of "Clean-param" directive. Two or more "&" used in a row
    22. Incorrect format of "Clean-param" directive. Contains unauthorized characters
    23. Incorrect format. GET parameter names must begin and end with Latin letters/numbers
    24. Incorrect format of the PATH URL prefix for the "clean-param" directive
    25. The site domain name in robots.txt contains unauthorized characters
    26. The "$" sign can be used once and only at the end of a rule
Competitors analysis
  1. Competitor's snippets
  2. Analysis of competitors' sites using 33 different commercial factors
  3. List of competitors
  4. Calculate the visibility of competitors
Print version
  1. Full audit in PDF and DOCX file
  2. Export any reports in XLSX
  3. White Label script to access reports on your website
44 factors
  1. List of pages in the sitemap that aren't available for indexing
  2. List of pages blocked from indexing but included in the sitemap.xml
  3. List of pages found that are indexable but not listed in the sitemap.xml
  4. Number of pages in the sitemap
  5. 40-point Sitemap validator:
    1. Invalid URL in sitemap index file
    2. Invalid URL
    3. Empty sitemap
    4. URLs not accessible
    5. Compression error
    6. Too many redirects
    7. Sitemap file size error
    8. Too many URLs in the sitemap
    9. Too many sitemaps in the sitemap index file
    10. Invalid date
    11. Invalid XML: too many tags
    12. URL links to another domain
    13. Invalid attribute value
    14. Unsupported format
    15. Path mismatch: Missing www (in dependent)
    16. Path mismatch: Includes www (in dependent)
    17. Incorrect namespace
    18. Invalid tag value
    19. Invalid URL in sitemap index file: incomplete URL
    20. Missing XML required attribute
    21. Missing XML required tag
    22. Missing thumbnail URL
    23. Missing video title
    24. Incorrect sitemap index format: Nested sitemap indexes
    25. Parsing error
    26. Thumbnail too large
    27. Thumbnail too small
    28. Video location and play page location are the same
    29. Video location URL appears to be a play page URL
    30. Relative link
    31. URL too long
    32. All pages inside the same sitemap have the same document modification time
    33. The site map does not contain a tag with the last document modification date
    34. There is no page refresh date or page refresh priority in the entire sitemap
    35. There is no refresh rate or indexing priority specified for the page
    36. Leading whitespace
    37. Sitemap URL redirects to another URL
    38. Invalid URL priority format
    39. URL not allowed
    40. All pages inside the same sitemap have the same priority
Keywords ranking
  1. Your site's Google position worldwide
  2. All locations & languages for keywords
  3. Keywords for country, city, or regional levels
  4. Keywords with over 100k locations being ranked for
  5. High-precision analysis of keyword ranking
  6. Search position checker for multiple regions
  7. Monitor search ranking changes
  8. Archive of keyword positions
  9. Download a list of keyword positions in .XLSX
  10. Keyword analysis for up to 10 regions
  11. Desktop and mobile rankings
  12. Top 50, 100, or 200 search engine results
22 factors
Content optimization and clustering
  1. Keyword clustering
  2. Check landing page relevance
  3. Find the correct landing page
  4. Optimal page depth report
  5. Text optimization recommendations
  6. Optimal text length report
  7. Title tag length recommendations
  8. Description tag length recommendations
  9. H1 length recommendations
  10. Text intent determiner
  11. Report on keyword use in the main text
  12. Report on keyword use in the title
  13. Report on keyword use in the description tag
  14. Report on keyword use in H1
  15. On-page latent semantics (LSI) report
  16. Number of relevant pages on the site
  17. TF-IDF calculation for the body text
  18. TF-IDF calculation for title text
  19. TF-IDF calculation for description text
  20. TF-IDF calculation for H1 text
  21. Page optimization level
  22. Landing pages in the sitemap.xml
18 factors
User Behaviour Data
  1. Behavioural data graphs
  2. Percentage of bounce rate
  3. View link depth
  4. Average session time
  5. Number of visitors to the site
  6. Mobile devices: traffic report
  7. Mobile devices: bounce rate report
  8. Mobile devices: visit time report
  9. Report on traffic data from different sources
  10. Report on bounce rates from different sources
  11. Page report on traffic
  12. Page report on bounce rate
  13. Report on traffic and bounce rates from different cities
  14. Report on traffic and bounce rate from different search engines
  15. Report on traffic and bounce rate for different key phrases
  16. List of search requests used to find your site in a one-year period
  17. Pages without traffic
  18. Report on traffic and bounce rates for ads
25 factors
Essential Landing Page elements
  1. Price
  2. "Buy" or "Order" button
  3. In stock
  4. Frequently bought together
  5. Similar/Related items
  6. Product feedback
  7. Price list
  8. Product photo
  9. Basket (at the top of the page)
  10. Compare with similar items
  11. New products
  12. Calculator
  13. Business Hours
  14. Google Maps
  15. Shipping Details and Information
  16. Protection with HTTPS protocol
  17. Facebook URL
  18. Payment methods
  19. Live chat
  20. Video
  21. Twitter URL
  22. Instagram URL
  23. LinkedIn URL
  24. YouTube URL
  25. Pinterest URL
6 factors
Link Analysis
  1. Report on the number of inbound and outbound internal links on the site 
  2. Excessive outbound link checker (>200)
  3. List of pages without outbound internal links
  4. Landing pages with insufficient inbound links report (< 5)
  5. List of links to other domains
  6. List of links with no anchor text
  1. Keyword suggestion tool
  2. Export your reports to XLS
  3. Import your key phrases, cluster analysis, and landing page URLs from CSV format
  4. Guest access to SEO audit
  5. Generate sitemap.xml with duplicate pages and pages blocked from indexing
  6. Highlights the text used for snippets
  7. Report on page and position changes
  8. Comparison reports


  • Export your reports to XLS;
  • Import your key phrases, cluster analysis and landing pages url’s from CSV format;
  • Printed version of the site audit in DOCX;
  • Guest access to audit;
  • Generate sitemap.xml with duplicate pages and pages closed from indexing;
  • Labrika highlights texts that are used for snippets.

Full SEO Audit

  • Probable Affiliates Check;
  • Text Quality Optimization Test;
  • Check for Plagiarism (unoriginal texts);
  • Snippets in Google;
  • Number of internal links to landing pages;
  • Number of duplicate links on the page;
  • Links to other sites;
  • Over-spamming in the text;
  • Over-spamming in META tags and H1 (+3 factors);
  • Excessive use of bold type;
  • Multiple use of the same word in the sentence;
  • Multiple use of bigrams in the text and META tags;
  • Multiple use of trigrams in the text and META tags;
  • Excessive use of headers;
  • Skinny pages (with small text);
  • Pages without outgoing internal links;
  • Check landing page relevance;
  • Pages closed from indexing;
  • TITLE = H1;
  • H1 = H2, H3, H4;
  • TITLE duplicates;
  • DESCRIPTION duplicates;
  • Not filled TITLE, DESCRIPTION (+2);
  • Number of indexed pages in Google (+2);
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4);
  • Landing pages in the sitemap.xml;
  • Non-indexed landing pages;
  • Landing pages URLs history;
  • Adult content;
  • Swear words and profanity.

Technical audit

  • Errors 403, 404;
  • Errors 500, 503, 504;
  • Not Responding pages;
  • Critical HTML errors
  • W3C HTML Validator;
  • Multiple redirects;
  • Lost images;
  • Lost JS;
  • Lost CSS;
  • Lost files;
  • Multiple TITLE tags;
  • Multiple DESCRIPTION tags;
  • Multiple KEYWORDS tags;
  • Multiple H1 tags;
  • Pages with rel = "canonical";
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs;
  • Correct 404 status code header;
  • Duplicate pages;
  • Mobile HTML optimization;
  • HTML size optimization;
  • Page speed time;
  • Large pages;
  • 3 types of Sitemap.xml errors (+3);
  • 27 types of Robots.txt errors (+27);
  • Tag Length: TITLE, DESCRIPTION, H1 (+3);
  • SSL Certificate Checker (+7);
  • Check if the Domain or IP is Blacklisted;
  • Pages with program's error messages;
  • Check a website response from User-agent;
  • Test the availability of your website from locations worldwide;
  • Test the website for Cloaking;
  • Test if some search engine is blocked by the website;
  • Check a website response from mobile;
  • 3 types of External files. (+3)

On-page SEO recommendations

  • Keyword clustering;
  • Check landing page relevance;
  • Find correct landing page;
  • Find the optimal level of the page;
  • On-page SEO recommendations;
  • Optimal text length;
  • Keyword in the main text (+2);
  • Keyword in TITLE (+2);
  • Keyword in DESCRIPTION (+2);
  • Keyword in H1 (+2);
  • Latent semantics (LSI) on the page;
  • Number of relevant pages on the site;
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4);
  • Estimate the level of the page optimization.

Keyword characteristics

  • Number of main pages in TOP10;
  • A list of relevant landing pages;
  • The optimal click depth of a landing page;
  • Latent semantics (LSI).

User metrics

  • Google Analytics;
  • Drawing charts;
  • % of Bounce Rates;
  • View depth of the site;
  • Average session time;
  • Number of visitors;
  • Mobile devices: traffic, bounce rates, visit time (+4);
  • Visits from sources with traffic and bounce rates (+2);
  • Information on the pages with traffic and level of bounce rates (+2);
  • Visits from cities with traffic and bounce rates (+2);
  • Visits from search engines with traffic and bounce rates (+2);
  • Key phrases with bounce rates and traffic from search results (+2);
  • List of all search requests that people used to find your site for one-year period;
  • Pages without traffic.

Analysis of competitors' websites

  • List of competitors;
  • Snippets of competitors;
  • Labrika generates recommendations for texts based on the analysis of competitors' websites and Machine Learning algorithm;

Check your search rankings

  • Site positions in Google around the world (+1);
  • All Locations & Languages;
  • Country, city or region levels;
  • More than 100k locations;
  • High-precision analysis;
  • Check search positions in several regions at the same time;
  • Monitor the dynamics of search rankings (+1);
  • Available position archive;
  • Download position lists in XLS format for selected period;
  • Desktop and mobile rankings;
  • Top 50 or 100 results.

Domain information

  • Domain Age;
  • Domain payment plan expiration date;
  • Website hosting;
  • Hosting region;
  • IP of the site;
  • The number of sites with the same IP;
  • NS Records;
  • Favicon.

Essential landing page elements

  • "Buy" or "Order" button;
  • Any advertising on the page;
  • Basket on the top of the document;
  • Business Hours;
  • Calculator;
  • Compare with similar items;
  • Facebook URL;
  • Frequently bought together;
  • Google Maps;
  • In stock;
  • Instagram URL;
  • Linkedin URL;
  • Live chat;
  • New products;
  • Payment methods;
  • Pinterest URL;
  • Price;
  • Price list;
  • Product feedbacks;
  • Product photo;
  • Protection with HTTPS protocol;
  • Shipping Details and Information;
  • Similar/Related items;
  • Twitter URL;
  • Video;
  • Youtube URL.