29 factors
- List of competitors
- List of snippets in Google
- Matching title and description report
- Matching title and H1 report
- Matching description and H1 report
- Empty title and description checker
- Short description report
- Long description report
- Missing title report
- Missing description report
- Missing H1 report
- Duplicate title checker
- Duplicate description checker
- Duplicate content checker
- Report on pages blocked from indexing
- Keyword spamming in META tags
- Keyword spamming in headers
- Keyword spamming in description
- Report on overuse of headers
- Keyword spamming in content
- Report on overuse of bigrams in META tags and content
- Report on overuse of <strong> or <bold> tag
- Report on overuse of the same word in one sentence
- Thin content checker
- Plagiarism checker
- Non-indexed landing pages report
- History of landing pages' URLs
- Adult content checker
- Swear word/profanity checker
5 factors
- Domain age
- Domain expiry date
- NS Records
- Site IP
- Domain hosting location
3 factors
- Search engine index checker
- Number of pages crawled by our crawler
- Number of indexed pages in Google
81 factors
- Check website response using a user-agent
- List of all URL variants
- Worldwide website availability checker
- Cloaking checker
- Website availability checker for all search engines
- Redirect for mobile version
- 403, 404 error checker
- Broken link checker
- 500, 503, 504 error checker
- Unresponsive page checker
- Critical HTML error report
- Incorrect HTML doctype report
- List of <frame> type used
- Multiple title or description checker
- Lost image checker
- Lost JS checker
- Lost CSS checker
- Lost files checker
- Pages with a link in rel=canonical
- URL is different from rel=canonical list
- URL is the same as rel=canonical list
- List of pages with cross-domain canonicals
- Pages with multiple declarations of rel=canonical
- Pages with rel=canonical tags that point to non-existent pages
- The canonical URL is blocked from indexing by robots.txt
- Missing HTTP/HTTPS prefix in rel=canonical URL
- Pages with rel=canonical link in the <body> of the page
- Large page checker
- External images report
- External JS report
- External CSS report
- Redirect to subdomain checker
- Check for redirects to other domains
- Check for redirects inside the domain
- Multiple redirect checker
- List of all images
- Missing alt checker
- Missing title checker
- List of pages without unique images
- Mobile HTML optimization
- HTML doc size optimization
- Check if the Domain or IP is Blacklisted
- Mixed content checker
- Compromised links
- Pages with program error messages
- 404 response checker
- List of fixed www. and non-www
- Average page load time
- SSL Certificate Checker (+7):
- SSL certificate is used
- Valid until
- Self-signed certificate
- The domain is listed in the certificate
- SSL certificate is trusted
- 301 redirect from HTTP to HTTPS
- Display port 443 shown in the URL
- 26 types of Robots.txt errors (+26):
- The directive must be separated from the rule by the ":" symbol
- Empty directive
- Empty rule
- There is no User-agent directive before the rule
- Using the form "User-agent: *"
- A directive was found that is not supported by the search engine
- The number of rules in the robots.txt file exceeds the maximum allowed
- Rule exceeds the allowed length
- Incorrect rule format
- Use of Unicode characters in URL
- An invalid character may have been used
- The rule does not start with a "/" or "*"
- Incorrect format of the "Crawl-delay" directive
- The line contains BOM (Byte Order Mark)
- Invalid Sitemap URL format
- Found multiple "Crawl-delay" directives
- Incorrect format of "Crawl-delay" value
- Incorrect format of the "Clean-param" directive
- Incorrect format of "Clean-param" directive. Must follow:"p0[&p1&p2&..&pn][path]"
- Incorrect format of "Clean-param" directive. Two or more "&" used in a row
- Incorrect format of "Clean-param" directive. Contains unauthorized characters
- Incorrect format. GET parameter names must begin and end with Latin letters/numbers
- Incorrect format of the PATH URL prefix for the "clean-param" directive
- The site domain name in robots.txt contains unauthorized characters
- Stream was not closed cleanly
- The "$" sign can be used once and only at the end of a rule
- Competitor's snippets
- Analysis of competitors' sites using 33 different commercial factors
- List of competitors
- Calculate the visibility of competitors
- Full audit in PDF and DOCX file
- Export any reports in XLSX
- White Label script to access reports on your website
44 factors
- List of pages in the sitemap that aren't available for indexing
- List of pages blocked from indexing but included in the sitemap.xml
- List of pages found that are indexable but not listed in the sitemap.xml
- Number of pages in the sitemap
- 40-point Sitemap validator:
- Invalid URL in sitemap index file
- Invalid URL
- Empty sitemap
- URLs not accessible
- Compression error
- Too many redirects
- Sitemap file size error
- Too many URLs in the sitemap
- Too many sitemaps in the sitemap index file
- Invalid date
- Invalid XML: too many tags
- URL links to another domain
- Invalid attribute value
- Unsupported format
- Path mismatch: Missing www (in dependent)
- Path mismatch: Includes www (in dependent)
- Incorrect namespace
- Invalid tag value
- Invalid URL in sitemap index file: incomplete URL
- Missing XML required attribute
- Missing XML required tag
- Missing thumbnail URL
- Missing video title
- Incorrect sitemap index format: Nested sitemap indexes
- Parsing error
- Thumbnail too large
- Thumbnail too small
- Video location and play page location are the same
- Video location URL appears to be a play page URL
- Relative link
- URL too long
- All pages inside the same sitemap have the same document modification time
- The site map does not contain a tag with the last document modification date
- There is no page refresh date or page refresh priority in the entire sitemap
- There is no refresh rate or indexing priority specified for the page
- Leading whitespace
- Sitemap URL redirects to another URL
- Invalid URL priority format
- URL not allowed
- All pages inside the same sitemap have the same priority
- Your site's Google position worldwide
- All locations & languages for keywords
- Keywords for country, city, or regional levels
- Keywords with over 100k locations being ranked for
- High-precision analysis of keyword ranking
- Search position checker for multiple regions
- Monitor search ranking changes
- Archive of keyword positions
- Download a list of keyword positions in .XLSX
- Keyword analysis for up to 10 regions
- Desktop and mobile rankings
- Top 50, 100, or 200 search engine results
22 factors
- Keyword clustering
- Check landing page relevance
- Find the correct landing page
- Optimal page depth report
- Text optimization recommendations
- Optimal text length report
- Title tag length recommendations
- Description tag length recommendations
- H1 length recommendations
- Text intent determiner
- Report on keyword use in the main text
- Report on keyword use in the title
- Report on keyword use in the description tag
- Report on keyword use in H1
- On-page latent semantics (LSI) report
- Number of relevant pages on the site
- TF-IDF calculation for the body text
- TF-IDF calculation for title text
- TF-IDF calculation for description text
- TF-IDF calculation for H1 text
- Page optimization level
- Landing pages in the sitemap.xml
18 factors
- Behavioural data graphs
- Percentage of bounce rate
- View link depth
- Average session time
- Number of visitors to the site
- Mobile devices: traffic report
- Mobile devices: bounce rate report
- Mobile devices: visit time report
- Report on traffic data from different sources
- Report on bounce rates from different sources
- Page report on traffic
- Page report on bounce rate
- Report on traffic and bounce rates from different cities
- Report on traffic and bounce rate from different search engines
- Report on traffic and bounce rate for different key phrases
- List of search requests used to find your site in a one-year period
- Pages without traffic
- Report on traffic and bounce rates for ads
25 factors
- Price
- "Buy" or "Order" button
- In stock
- Frequently bought together
- Similar/Related items
- Product feedback
- Price list
- Product photo
- Basket (at the top of the page)
- Compare with similar items
- New products
- Calculator
- Business Hours
- Google Maps
- Shipping Details and Information
- Protection with HTTPS protocol
- Facebook URL
- Payment methods
- Live chat
- Video
- Twitter URL
- Instagram URL
- LinkedIn URL
- YouTube URL
- Pinterest URL
6 factors
- Report on the number of inbound and outbound internal links on the site
- Excessive outbound link checker (>200)
- List of pages without outbound internal links
- Landing pages with insufficient inbound links report (<5)
- List of links to other domains
- List of links with no anchor text
- Keyword suggestion tool
- Export your reports to XLS
- Import your key phrases, cluster analysis, and landing page URLs from CSV format
- Guest access to SEO audit
- Generate sitemap.xml with duplicate pages and pages blocked from indexing
- Highlights the text used for snippets
- Report on page and position changes
- Comparison reports