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SEO tools to improve rankings and grow organic traffic

Labrika features:
400+ factors analyzed, 42 tools

35 factors
SEO Audit
  1. Site competitors
  2. Your snippets and Top 10 snippets in Google
  3. Title matches Description
  4. Title matches H1
  5. Description matches H1
  6. Empty Title tags
  7. Empty Description tags
  8. Descriptions that are too short
  9. Descriptions that are too long
  10. Pages without a Title tag
  11. Pages without a Description tag
  12. Pages without an H1
  13. Duplicate Title tags
  14. Duplicate Description tags
  15. Near-duplicate pages
  16. Pages blocked from indexing
  17. Keyword stuffing in Title tags
  18. Keyword stuffing in headings
  19. Keyword stuffing in Description tags
  20. Keyword stuffing in page content
  21. Overused n-grams
  22. Overused bold text
  23. Repeated words
  24. Thin content
  25. Pages with excessive crawl depth
  26. Lost landing pages
  27. Landing page URL changes
  28. Pages that lost all rankings
  29. Causes of ranking drops
  30. URL cannibalization
  31. Paid search cannibalization
  32. SERP snippet cannibalization
  33. Site Health
  34. Adult content
  35. Negative content
 
Independent AI Review of Your SEO Audit
  1. SEO audit summary
  2. What the team has already improved
  3. Key tasks with the highest impact
  4. Trends in issues and quality signals
  5. Prioritized action plan
  6. Tasks ready to assign to your team
11 factors
AI Site Audit
  1. What to do to appear in AI assistant answers
  2. What AI says about your website and brand
  3. Reviews AI knows about your website or brand
  4. Competitors recommended by AI
  5. Who AI shows in answers and why
  6. What affects visibility in AI answers
  7. How to improve your website or brand visibility in AI
  8. Which pages on your site already matter to AI
  9. Content ideas to improve your AI visibility
  10. Directories where listings can improve your AI visibility
  11. Prompt ideas for promotion in AI assistants
3 factors
AI Brand and Website Visibility
  1. Prompt suggestions for visibility tracking
  2. Website and brand visibility in AI answers
  3. Brand name variants most often used by AI
  4. Competitor brand visibility in AI answers
5 factors
Domain and Hosting
  1. Domain age
  2. Domain expiration date
  3. Nameservers
  4. Server IP address
  5. Hosting location
1 factor
Crawling and Indexing
  1. Crawl credits
  2. Pages discovered by the crawler
226 factors
Technical Audit
  1. Availability checks with different User-Agent values
  2. Domain variant checks
  3. Availability checks from different countries
  4. Suspected cloaking
  5. Blocked search engine crawlers
  6. Mobile site redirects
  7. 4xx errors
  8. Pages containing broken links
  9. 5xx errors
  10. Unavailable pages
  11. HTML markup errors
  12. Invalid HTML DOCTYPE
  13. Pages using frame or iframe elements
  14. Pages with multiple Title or Description tags
  15. Missing files: images
  16. Missing files: JavaScript
  17. Missing files: CSS
  18. Missing files: other file types
  19. Pages with rel=canonical
  20. URL differs from rel=canonical
  21. URL matches rel=canonical
  22. Pages with cross-domain canonicals
  23. Pages with multiple rel=canonical tags
  24. Canonicals pointing to non-existent pages
  25. Canonical URLs blocked from indexing
  26. Canonical URLs without an HTTP or HTTPS scheme
  27. rel=canonical found in the page body
  28. Oversized pages
  29. External images
  30. External JavaScript files
  31. External CSS files
  32. Redirects to subdomains
  33. Redirects to other domains
  34. Redirects within the domain
  35. Links to redirects
  36. Redirect chains
  37. All images
  38. Images with empty Alt attributes
  39. Images with empty Title attributes
  40. Pages without unique images
  41. Mobile HTML optimization
  42. HTML document optimization
  43. Google PageSpeed for mobile
  44. Google PageSpeed for desktop
  45. Domain or IP listed in RBL/DNSBL blocklists
  46. Mixed content over HTTP and HTTPS
  47. Links to compromised domains
  48. Application error output in HTML
  49. Correct status codes for non-existent URLs
  50. Canonicalization between www and non-www domains
  51. Average page load time
  52. Slow pages
  53. SSL certificate checks (+7):
    1. SSL certificate is installed
    2. Certificate expiration date
    3. Certificate is not self-signed
    4. Certificate covers the required domain
    5. SSL certificate is trusted
    6. 301 redirect from HTTP to HTTPS
    7. Port 443 is not displayed in the URL
  1. 34 robots.txt issues (+34):
    1. Directive is not separated from its value by a colon
    2. Empty directive
    3. Empty rule
    4. Rule appears outside a User-agent group
    5. Unknown directive
    6. Number of rules exceeds the allowed limit
    7. Rule exceeds the allowed length
    8. Invalid rule syntax
    9. Non-ASCII characters in a URL path
    10. Potentially invalid character
    11. Dollar sign appears in the middle of a value
    12. Rule path does not begin with a slash
    13. Invalid Sitemap URL
    14. Invalid preferred host name
    15. Line contains a BOM (Byte Order Mark) character
    16. Invalid Crawl-delay directive
    17. Multiple Crawl-delay directives
    18. Invalid Clean-param directive
    19. Invalid Clean-param syntax; expected p0[&p1&p2&..&pn][path]
    20. Two or more ampersands appear consecutively in Clean-param
    21. Clean-param contains invalid characters
    22. GET parameter names do not begin and end with Latin letters or digits
    23. Invalid URL path prefix in Clean-param
    24. robots.txt URL contains invalid characters
    25. Stream was not closed cleanly
    26. Hash sign truncates a rule
    27. Regular expression syntax is used
    28. HTML entity found in a path
    29. Site is blocked for Googlebot
    30. URLs with query parameters are blocked
    31. Pagination pages are blocked
    32. CSS or JavaScript files are blocked
    33. CMS resources are blocked
    34. Favicon is blocked
133 factors
Schema Markup Audit
  1. 133 Schema markup issues (+133):
    1. JSON-LD issues (+31):
      1. Empty JSON-LD block
      2. Invalid JSON-LD encoding
      3. JSON syntax error
      4. Multiple root JSON values
      5. JSON-LD root is not an object or array
      6. Duplicate keys
      7. Comments in JSON-LD
      8. Trailing comma
      9. Single quotes
      10. Invalid escaping
      11. Invalid number
      12. BOM at the beginning of the block
      13. Invalid MIME type
      14. Invalid @context type
      15. Schema.org context is missing
      16. Unknown or external @context
      17. Remote @context could not be loaded
      18. Invalid @type type
      19. Invalid @id type
      20. Invalid @id
      21. Invalid @graph structure
      22. Invalid value object
      23. Invalid list object
      24. Invalid language tag
      25. Invalid @direction
      26. Unknown JSON-LD keyword
      27. Block size limit exceeded
      28. Conflicting @type, @language, and @direction
      29. Invalid value type used with @language
      30. Nesting depth limit exceeded
      31. Entity limit exceeded
    2. Microdata issues (+24):
      1. itemtype without itemscope
      2. Entity without itemtype
      3. Invalid itemtype
      4. Incompatible vocabularies in itemtype
      5. itemid used on an entity without a type
      6. Invalid itemid
      7. Empty itemprop
      8. itemprop outside an entity
      9. itemref points to a missing element
      10. Ambiguous itemref
      11. Cycle in itemref
      12. Nested entity without itemprop
      13. Empty property value
      14. Link without href
      15. Invalid datetime value
      16. meta element without content
      17. data or meter element without value
      18. Deprecated data-vocabulary.org vocabulary
      19. Entity limit exceeded
      20. Media element without src
      21. object element without data
      22. itemid without itemscope
      23. itemref without itemscope
      24. Nesting depth limit exceeded
    3. RDFa issues (+15):
      1. Invalid prefix and IRI pairs
      2. Invalid vocab
      3. Invalid type IRI
      4. Invalid resource IRI
      5. Invalid datatype
      6. Invalid language tag
      7. Empty property value
      8. Property outside an entity
      9. rel or rev without a resource
      10. Redefined prefix
      11. Nesting depth limit exceeded
      12. Empty prefix name
      13. Invalid IRI in prefix
      14. Undeclared type prefix
      15. Type used without a vocab declaration
    4. Value issues (+17):
      1. Invalid URL
      2. Invalid date
      3. Time zone is missing
      4. Invalid duration
      5. Invalid time
      6. Invalid number
      7. Invalid Boolean value
      8. Invalid currency code
      9. Invalid country code
      10. Ambiguous phone number format
      11. Invalid language code
      12. Invalid latitude
      13. Minimum value exceeds maximum value
      14. Rating falls outside the scale
      15. Invalid country in addressCountry
      16. Invalid longitude
      17. Absolute URL required
    5. Breadcrumb issues (+2):
      1. First position is not 1
      2. Invalid position sequence
    6. Required and empty properties (+44)
 
Competitor Analysis
  1. Competitor snippets
  2. Competitor analysis across 25 essential landing page elements
  3. Top competitors
  4. Competitor visibility
8 reports
Google Ads Analysis
  1. Audience gender
  2. Geographic performance
  3. Landing pages
  4. Ad groups
  5. Ads
  6. Placements
  7. Campaign performance
  8. Keywords
44 factors
Sitemap
  1. Pages in sitemap.xml that were not found during the crawl
  2. Pages in sitemap.xml that are blocked from indexing
  3. Indexable pages missing from sitemap.xml
  4. Number of pages in sitemap.xml
  5. Sitemap validation issues (+40):
    1. Invalid URL in the sitemap index
    2. Invalid URL
    3. Empty sitemap file
    4. Invalid URL format
    5. Compression error
    6. Too many redirects
    7. Invalid sitemap file size
    8. Too many URLs in a sitemap
    9. Too many sitemaps in the sitemap index
    10. Invalid date
    11. Invalid XML: too many tags
    12. URL points to another domain
    13. Invalid attribute value
    14. Unsupported format
    15. Path mismatch: www is missing
    16. Path mismatch: www is included
    17. Invalid XML namespace
    18. Invalid tag value
    19. Incomplete URL in the sitemap index
    20. Missing required XML attribute
    21. Missing required XML tag
    22. Missing thumbnail URL
    23. Missing video title
    24. Nested sitemap indexes
    25. Parsing error
    26. Thumbnail too large
    27. Thumbnail too small
    28. Video URL and player page URL are the same
    29. Video URL appears to point to a player page
    30. Relative link
    31. URL too long
    32. All pages in a sitemap have the same last modification date
    33. Last modification dates are missing
    34. No update frequency or priority values anywhere in the sitemap
    35. Page has no update frequency or priority value
    36. Leading whitespace
    37. Sitemap URL redirects to another URL
    38. Invalid priority format
    39. Disallowed URL
    40. All pages in a sitemap have the same priority
 
Keyword Rankings
  1. Google keyword rankings worldwide
  2. All locations and languages
  3. Rankings by country, city, or region
  4. More than 100,000 locations
  5. High-precision keyword ranking data
  6. Rankings across multiple locations
  7. Keyword ranking change tracking
  8. Keyword ranking history
  9. Keyword ranking exports in .XLSX
  10. Keyword analysis for up to 10 regions
  11. Desktop and mobile rankings
  12. Top 50, Top 100, or Top 200 results
22 factors
Content Optimization and Keyword Clustering
  1. Keyword clustering
  2. Landing page relevance
  3. Landing page suggestions
  4. Optimal page depth
  5. Content optimization recommendations
  6. Recommended content length
  7. Recommended Title length
  8. Recommended Description length
  9. Recommended H1 length
  10. Search intent detection
  11. Keyword usage in page content
  12. Keyword usage in the Title tag
  13. Keyword usage in the Description tag
  14. Keyword usage in H1
  15. On-page latent semantics (LSI)
  16. Relevant pages on the site
  17. TF-IDF for page content
  18. TF-IDF for the Title tag
  19. TF-IDF for the Description tag
  20. TF-IDF for H1
  21. Page optimization score
  22. Page inclusion in sitemap.xml
29 factors
Behavioral Metrics
  1. Behavioral metrics charts
  2. Bounce rate
  3. Pages per session
  4. Average session duration
  5. Website visitors
  6. Mobile traffic
  7. Mobile bounce rate
  8. Mobile session duration
  9. Traffic by source
  10. Bounce rate by source
  11. Traffic by page
  12. Bounce rate by page
  13. Traffic and bounce rate by location
  14. Traffic and bounce rate by search engine
  15. Traffic and bounce rate by keyword
  16. Search queries that brought visitors to your site over the past year
  17. Pages with no traffic
  18. Paid search traffic and bounce rate
  19. Traffic from AI assistants
  20. Traffic from social media
  21. Referral traffic
  22. Referring pages
  23. Conversions
  24. Conversion trends
  25. Conversions by source
  26. Conversions by referring page
  27. Landing page conversions
  28. Conversions by gender and age
  29. Conversions by advertising channel
25 factors
Essential Landing Page Elements
  1. Price
  2. Buy or Order button
  3. In-stock status
  4. Frequently bought together
  5. Related products
  6. Product reviews
  7. Price list
  8. Product images
  9. Shopping cart in the page header
  10. Product comparison
  11. New arrivals
  12. Calculator
  13. Business hours
  14. Google Maps
  15. Shipping information
  16. HTTPS security
  17. Facebook profile
  18. Payment methods
  19. Live chat
  20. Video
  21. X (Twitter) profile
  22. Instagram profile
  23. LinkedIn profile
  24. YouTube channel
  25. Pinterest profile
6 factors
Link Factors
  1. Inbound and outbound internal link counts
  2. Pages with too many outbound links (>200)
  3. Pages without outbound internal links
  4. Landing pages with too few inbound links (<5)
  5. Links to external domains
  6. Links without anchor text
 
Print Reports
  1. Full audit in .PDF and .DOCX
  2. Export any report to .XLSX
  3. White-label script for displaying reports on your website
  4. Printable summary report
  5. Monthly report
  6. Printable behavioral metrics reports
11 tools
AI Writer and Content Generation
  1. AI Writer
  2. One-Click Article
  3. Expert Article
  4. Quick Article
  5. AI Product Descriptions
  6. AI Meta Tag Generation
  7. Article Generation from a Brief
  8. AI Text Rewriting
  9. AI Rewriting for Article Sections
  10. AI Content Optimization
  11. AI-Powered Keyword Suggestions for Pages
4 tools
Content Factory
  1. Bulk AI document generation
  2. Website cloning with content rewriting and brand replacement
  3. Content creation based on a competitor's article
  4. AI document synchronization with keyword clusters
1 tool
Keyword Research Tool
  1. Keyword suggestions by domain
  2. Long-tail keyword suggestions
  3. Broad-match keyword suggestions
  4. Search Volume
  5. Keyword CPC
  6. Keyword trends
5 tools
Tools
  1. Guest access to reports
  2. sitemap.xml generator
  3. Snippet text lookup
  4. Monitoring the causes of keyword ranking and landing page changes
  5. Report comparison
1 tool
Page Change Monitoring
  1. Page HTML snapshots
  2. Mobile screenshots
  3. Desktop screenshots
  4. Change timeline
  5. HTML change highlighting
  6. Content change highlighting
  7. Meta tag change highlighting
  8. Screenshot change highlighting
  9. Screenshot comparison
  10. Change log table
  11. Changed page preview
  12. Changed page HTML preview
  13. Change history
  14. Alerts
  15. Alert history
  16. Scheduled monitoring
  17. Price and availability monitoring
  18. Link monitoring
  19. Paid search monitoring
11 tools
Project Management
  1. Automated SEO tasks
  2. Personal to-do list
  3. Time tracking
  4. Tasks linked to reports
  5. File sharing
  6. Task-specific chat
  7. Task priorities
  8. Kanban board
  9. Team member assignments
  10. Due dates and owners
  11. Task export
9 tools
Free Tools
  1. UTM Tag Generator
  2. Text Processing Tools
  3. Language Detector
  4. Change Comparison and Highlighting
  5. Keyword Combiner
  6. Duplicate Keyword Remover
  7. Base64 Encoder and Decoder
  8. Password Generator
  9. Schema Markup Generator