Keywords your site is already ranking for
In addition to general behavioral factors for the site as a whole, behavioral statistics are collected for a specific search query. It shows the relevance of the site for the given search request from the user's point of view.
The search engine can collect such statistics only for keywords that have been requested at least 100-300 times a month. It is impossible to calculate reliable statistics with fewer specific requests. This is related to the peculiarity of promoting so-called low frequency queries. Only general behavioral factors are taken into account for them.
Content of the report
The Keyword Clicks report shows which phrases users enter in searches over the course of a year (up to 5,000 phrases). You need to connect the Google Analytics counter to the Labrika service to obtain the data.
- List of keywords which resulted in visits.
- The number of users who visited the site for this keyword.
- Find keywords with a low number of users and check the snippets used to promote this keyword (see the report "Your snippets by TOP 10" in the SEO audit section).
- Compare your snippets with snippets of TOP-10 competitors who are promoting the exact same keyword. See what tricks and benefits they use and apply them to enhance your snippet if possible.
- Optimize snippets for keywords by using them in Title and Description meta tags. You can see the recommended density of occurrences of keywords in the "Page optimization" section and use an interactive visual editor to optimize the meta tags.
- Describe your competitive advantages in snippets. For example, if your price is lower than your competitors, you should specify it in the snippet. This can significantly increase its CTR (click-through rate). You can also post information about promotions, discounts, bonus gifts for a purchase and special offers, if we are talking about a commercial resource.
- An attractive favicon also contributes to successful promotion. A favicon is like a logo for your site that users remember.
- Use Open Graph and Schema.org markup to generate rich snippets. Markup makes it possible to place quick links that go directly to relevant sections of the site, display the company’s address, opening hours, and other helpful information.
If the site is on the second page of search results, correcting the snippet can improve its position and increase its click-through rate (CTR), which means that the number of clicks for a keyword that land on this page will increase.
You can also use the report data to expand the semantic core by adding high-traffic phrases that have not been promoted before.