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Any work to promote a website on the Internet should begin with analyzing keywords. With the help of such research, you will determine what your target audience is looking for and how they formulate their requests.

SEO cloaking is a technique to show different content to search engines than to ordinary website visitors. It is a blatant attempt to fool search engines so as to obtain higher ranking in results pages.

Orphan pages are bad for SEO and for your website’s rankings. Unfortunately they are easy to create unintentionally and can be difficult to identify. Fixing orphan pages successfully improves your site’s SEO and avoids Google penalties.

Spamdexing, or keyword stuffing as it is also called, is an attempt to improve a site’s Google ranking by overusing keywords or key phrases in one or more web pages.

Thin content damages your website’s reputation in the eyes of search engines and of visitors. The problem may only become apparent when Google slaps a manual penalty and warning on your site.

Index bloat occurs mainly on websites with a high page count that contain too many pages of no value or low value for visitors. It dilutes your technical SEO efforts and needs to be eradicated.

Relevant keywords used in a sensible manner are vitally important to generate the right kind of traffic (meaning people who are searching for what you offer). However, many sites go overboard and overuse them, or use them irresponsibly.

The accepted guidelines state that a web page should have just one Title metatag and one Description metatag. Here we describe the effect of multiple occurrences and how to fix it so as to maintain the best possible SEO effect.

We are referring to situations where you have a piece of content with a unique reference in your database but with multiple URLs on your website leading to that same content.