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Search engines have classified keywords to more accurately display what users expect to see in the search results.

The Local Pack, known as Google Local Pack or Map Pack, is a special segment of search results that appears for geographically targeted queries.

Before signing a contract with a new client, a savvy SEO specialist must ask the crucial question: does this project have real potential?

When analyzing a website for SEO, one of the most critical considerations is how your content is delivered.

Imagine this: you go to Google searching for the answer to an important question. In the search results, you don’t see just a boring link, but a full-fledged answer right on the search page. Convenient, isn’t it?

In this article, we will continue to show you the most effective methods of reducing bounce rate on your website.

A high bounce rate is used as a negative ranking signal by search engines such as Google.

Digital marketing continues to evolve at a rapid pace, and your digital presence must adapt to reflect this. When inbound marketing was first introduced to the digital marketing world, it was met with some skepticism.