What is a 404 error. How to make and configure this page correctly
January 23, 2023
What is a 404 error. How to make and configure this page correctly
Error 404 is the standard HTTP site response code: the page could not be found. As a rule, users see such an error when they click on a link that leads to an already non-existent page.
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Keyword common density interval
November 8, 2021
Keyword common density interval
What does this message mean in the content optimizer: "It was not possible to calculate the recommendations because not all keywords have a common density interval"?
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What is SEO cloaking and how to fix it
August 5, 2021
What is SEO cloaking and how to fix it
SEO cloaking is a technique to show different content to search engines than to ordinary website visitors. It is a blatant attempt to fool search engines so as to obtain higher ranking in results pages.
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What are orphan pages and how to fix them
August 5, 2021
What are orphan pages and how to fix them
Orphan pages are bad for SEO and for your website’s rankings. Unfortunately they are easy to create unintentionally and can be difficult to identify. Fixing orphan pages successfully improves your site’s SEO and avoids Google penalties.
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Spamdexing in meta tags
August 5, 2021
Spamdexing in meta tags
Spamdexing, or keyword stuffing as it is also called, is an attempt to improve a site’s Google ranking by overusing keywords or key phrases in one or more web pages.
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What is thin content pages and how to fix it
August 5, 2021
What is thin content pages and how to fix it
Thin content damages your website’s reputation in the eyes of search engines and of visitors. The problem may only become apparent when Google slaps a manual penalty and warning on your site.
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What is Index bloat and how to fix it
August 4, 2021
What is Index bloat and how to fix it
Index bloat occurs mainly on websites with a high page count that contain too many pages of no value or low value for visitors. It dilutes your technical SEO efforts and needs to be eradicated.
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How to fix keyword stuffing
August 4, 2021
How to fix keyword stuffing
Relevant keywords used in a sensible manner are vitally important to generate the right kind of traffic (meaning people who are searching for what you offer). However, many sites go overboard and overuse them, or use them irresponsibly.
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What is multiple title or description metatag problem and how to fix it
August 4, 2021
What is multiple title or description metatag problem and how to fix it
The accepted guidelines state that a web page should have just one Title metatag and one Description metatag. Here we describe the effect of multiple occurrences and how to fix it so as to maintain the best possible SEO effect.
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How to avoid duplicate content
August 4, 2021
How to avoid duplicate content
We are referring to situations where you have a piece of content with a unique reference in your database but with multiple URLs on your website leading to that same content.
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Full SEO Audit

  • Probable Affiliates Check;
  • Text Quality Optimization Test;
  • Check for Plagiarism (unoriginal texts);
  • Snippets in Google;
  • Number of internal links to landing pages;
  • Number of duplicate links on the page;
  • Links to other sites;
  • Over-spamming in the text;
  • Over-spamming in META tags and H1 (+3 factors);
  • Excessive use of bold type;
  • Multiple use of the same word in the sentence;
  • Multiple use of bigrams in the text and META tags;
  • Multiple use of trigrams in the text and META tags;
  • Excessive use of headers;
  • Skinny pages (with small text);
  • Pages without outgoing internal links;
  • Check landing page relevance;
  • Pages closed from indexing;
  • TITLE = H1;
  • H1 = H2, H3, H4;
  • TITLE duplicates;
  • DESCRIPTION duplicates;
  • Not filled TITLE, DESCRIPTION (+2);
  • Number of indexed pages in Google (+2);
  • Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4);
  • Landing pages in the sitemap.xml;
  • Non-indexed landing pages;
  • Landing pages URLs history;
  • Adult content;
  • Swear words and profanity.


  • Export your reports to XLS;
  • Import your key phrases, cluster analysis and landing pages url’s from CSV format;
  • Printed version of the site audit in DOCX;
  • Guest access to audit;
  • Generate sitemap.xml with duplicate pages and pages closed from indexing;
  • Labrika highlights texts that are used for snippets.

Technical audit

  • Errors 403, 404;
  • Errors 500, 503, 504;
  • Not Responding pages;
  • Critical HTML errors
  • W3C HTML Validator;
  • Multiple redirects;
  • Lost images;
  • Lost JS;
  • Lost CSS;
  • Lost files;
  • Multiple TITLE tags;
  • Multiple DESCRIPTION tags;
  • Multiple KEYWORDS tags;
  • Multiple H1 tags;
  • Pages with rel = "canonical";
  • Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs;
  • Correct 404 status code header;
  • Duplicate pages;
  • Mobile HTML optimization;
  • HTML size optimization;
  • Page speed time;
  • Large pages;
  • 3 types of Sitemap.xml errors (+3);
  • 26 types of Robots.txt errors (+26);
  • Tag Length: TITLE, DESCRIPTION, H1 (+3);
  • SSL Certificate Checker (+7);
  • Check if the Domain or IP is Blacklisted;
  • Pages with program's error messages;
  • Check a website response from User-agent;
  • Test the availability of your website from locations worldwide;
  • Test the website for Cloaking;
  • Test if some search engine is blocked by the website;
  • Check a website response from mobile.

Recommendations for text optimization

  • Keyword clustering;
  • Check landing page relevance;
  • Find correct landing page;
  • Find the optimal level of the page;
  • Recommendations for text optimization;
  • Optimal text length;
  • Keyword in the main text (+2);
  • Keyword in TITLE (+2);
  • Keyword in DESCRIPTION (+2);
  • Keyword in H1 (+2);
  • Latent semantics (LSI) on the page;
  • Number of relevant pages on the site;
  • TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4);
  • Estimate the level of the page optimization.

Keyword characteristics

  • Number of main pages in TOP10;
  • A list of relevant landing pages;
  • Recommended keyword depth;
  • Latent semantics (LSI).

User metrics

  • Google Analytics;
  • Drawing charts;
  • % of Bounce Rates;
  • View depth of the site;
  • Average session time;
  • Number of visitors;
  • Mobile devices: traffic, bounce rates, visit time (+4);
  • Visits from sources with traffic and bounce rates (+2);
  • Information on the pages with traffic and level of bounce rates (+2);
  • Visits from cities with traffic and bounce rates (+2);
  • Visits from search engines with traffic and bounce rates (+2);
  • Key phrases with bounce rates and traffic from search results (+2);
  • List of all search requests that people used to find your site for one-year period;
  • Pages without traffic.

Analysis of competitors' websites

  • List of competitors;
  • Snippets of competitors;
  • Labrika generates recommendations for texts based on the analysis of competitors' websites and Machine Learning algorithm;

Check your search rankings

  • Site positions in Google around the world (+1);
  • All Locations & Languages;
  • Country, city or region levels;
  • More than 100k locations;
  • High-precision analysis;
  • Check search positions in several regions at the same time;
  • Monitor the dynamics of search rankings (+1);
  • Available position archive;
  • Download position lists in XLS format for selected period;
  • Desktop and mobile rankings;
  • Top 50, 100 or 200 results.

Domain information

  • Domain Age;
  • Domain payment plan expiration date;
  • Website hosting;
  • Hosting region;
  • IP of the site;
  • The number of sites with the same IP;
  • NS Records;
  • Favicon.


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