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AI Visibility

Find out whether AI assistants recommend your site or send customers to your competitors.

See how ChatGPT, Gemini, Claude, DeepSeek, and Perplexity answer the questions that matter to your business. Do they mention your site? Which brands do they rank higher? For which prompts are you losing visibility?

Start with your site, a few prompts, and your competitors. Before you run the check, Labrika shows you how much of your allowance it will use.

  • ChatGPT
  • Gemini
  • Claude
  • DeepSeek
  • Perplexity
Check AI visibility
Brand visibility by prompt report in Labrika

Brand visibility by prompt

From a visibility check to getting the work done

  1. Check visibility

    Compare your brand mentions with your competitors’.

  2. Run a GEO audit

    Identify the causes and get recommendations.

  3. Put the findings to work

    Make changes and track the results over time.

Why AI visibility matters

People increasingly turn to AI assistants with questions they used to type into search engines. Which service should I choose? Which companies should I compare? Who does this best? Who can I trust?

If your site is missing from those answers, ranks below competitors, or gets only a partial description, you lose some potential customers’ attention before they even reach the search results.

What the report helps you see

  • Whether AI assistants mention your site or brand in their answers.
  • Who ranks above you for the prompts that matter.
  • Which competitors get attention more often.
  • Which questions give your brand good visibility and where it barely appears.
  • How AI assistants recognize your brand name, website, product, and spelling variations.

What the report shows after a check

See how visible your site and brand are across several AI assistants, from your overall position to the individual prompts where you could gain ground.

In the report you’ll see

  • Visibility and rankings

    See which topics bring up your site or brand in AI answers, how prominently it appears, and where it ranks.

  • Competitor comparisons

    See who AI assistants recommend in your place, which brands they mention more often, and who ranks higher.

  • Prompts with room for improvement

    Identify questions where your brand is missing or ranks below competitors. Add your own prompts or use the prompt selection tool in your project settings.

  • How AI assistants recognize your brand

    See which variations of your company name, domain, and product name assistants associate with your site.

  • A basis for deciding what to do next

    The report shows where you lose visibility. A GEO audit of the same site helps you understand why and gives you recommendations.

Why run a GEO audit after the visibility report?

The visibility report shows where your brand appeared, where competitors ranked higher, and which prompts returned no mention of your brand. Labrika’s GEO audit takes a closer look at how your site appears in AI answers and gives you more precise recommendations, so you can plan the work without guessing at the causes.

A GEO audit helps you

  • Investigate low visibility

    Find out why your site may be less visible in AI answers for the topics and prompts you selected.

  • Get recommendations without guesswork

    Get findings specific to your site, based on an analysis of your brand, competitors, and the assistants’ answers.

  • Turn monitoring into work on your site

    The visibility report identifies the problem. The GEO audit helps you decide which areas to work on.

  • Check your results again

    After making changes, rerun the visibility check to see what has changed across prompts and competitors.

How the check works

Four steps from setup to your AI visibility report.

  1. Add your site

    Enter the domain you want to check across AI assistants.

  2. Choose prompts

    Add your own questions or use the prompt selection tool in your Labrika project settings.

  3. Add competitors

    Compare your brand with the companies that might be getting attention in your place.

  4. Get your report

    Review rankings, mentions, leading brands, and the prompts where competitors get more attention.

What to do after the report

The visibility report tells you what’s happening in AI answers. Use Labrika’s GEO audit to find out why it’s happening and what to change.

  • Open a GEO audit

    Run a GEO audit on the same site for a closer look at the causes and more specific recommendations.

  • Review underperforming prompts

    Include prompts in your GEO audit where your brand is missing, ranks below competitors, or receives an incomplete description.

  • Compare brands across your market

    See which brands consistently appear above yours and choose competitors for a more detailed GEO analysis.

  • Check brand synonyms

    Use the brand synonyms report to see how AI assistants recognize your domain, brand, product, and name variations.

  • Define tasks after the GEO audit

    A visibility table alone gives you too little to plan the work. Get the GEO audit recommendations first, then assign tasks to your team.

  • Run the check again

    After making changes, track where your brand appears more often and where competitors still rank higher.

A new report for SEO agencies to include in their services

Clients are starting to ask how AI assistants see them. With Labrika, you can turn that question into a recurring service. Check visibility, compare competitors, investigate the causes with a GEO audit, and track the results over time.

  • An audit at the start of an engagement

    Show clients a new blind spot. Highlight where their brand is missing, where competitors already get attention, and which prompts warrant a closer look.

  • A monthly section in your SEO report

    Report on changes in AI visibility alongside search rankings, site audit findings, and content tasks.

  • An additional service for existing clients

    Offer AI visibility monitoring as a separate service for clients working on SEO, content, and branded search demand.

For site owners and in-house teams

Quickly see whether your brand gets attention in this new search channel, whether competitors dominate the questions that matter, and which prompts to investigate next in a GEO audit.

  • Marketing

    See which topics give your brand visibility and where AI assistants show competitors more often.

  • SEO

    Find queries where you already perform well in organic search but have less visibility in AI answers.

  • Content

    Build a list of prompts to investigate in a GEO audit so you can pinpoint the causes.

  • Management

    See who appears most often in AI answers across your market and where your brand falls behind.

Frequently asked questions

What does the report check?

It shows whether AI assistants mention your site and brand, who appears above you, which brands lead for each prompt, and how the assistants recognize variations of your name.

Which AI assistants are available?

The check covers ChatGPT, Gemini, Claude, DeepSeek, and Perplexity.

Can I compare my brand with competitors?

Yes. A competitor comparison puts your score in context by showing which brands get attention from AI assistants on the questions that matter.

Do I need technical knowledge?

No. To run your first check, add your site, choose your prompts, and select your competitors. You’ll find the results in your Labrika reports.

Why track results over time?

AI answers can change. Repeat checks show where your brand is appearing more often and where competitors still rank higher.

Can I use the report for a client?

Yes. Agencies can use it as an audit at the start of an engagement, a recurring part of an SEO retainer, or a standalone AI visibility service.

See whether AI assistants recognize your site and brand

Run the report, compare your brand with competitors, and see which prompts cost you visibility in AI answers.

Check AI visibility