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User Interface Overview

Import keywords

Optimization and KW grouping

Exclusion of competitors

Labrika`s Content Optimizer

Labrika’s Keyword Grouping Tool

Content optimization recommendations

Technical site audit

Speed and usability

Pages without unique images

Not Responding pages

Robots.txt Validator

Website Availability Test

Critical markup errors

Multiple title or description

Multiple redirects

Sitemap validator

Pages with rel=canonical tag

Large HTML-pages

Site Security Report

SEO audit & Crawl

Your site and TOP 10 snippets

Meta tag and h1 errors

Pages blocked from indexing

Over-optimization

Duplicate content

Thin content pages

Non-Original content on relevant pages

Non-indexed landing pages

Landing pages URLs history

Pages with swear words

User Behaviour Data

Connecting GA to your account

Keywords your site is already ranking for

Traffic sources

Pages without any traffic

Essential landing page elements

Landing pages with too few inbound links (< 5)

No outbound links

Links with no anchor text

Too many outbound (> 200)

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Home / Optimization and KW grouping

Optimization and KW grouping

Labrika`s Content Optimizer
Labrika’s Keyword Grouping Tool
Content optimization recommendations
Exclusion of competitors

Capabilities

Tools
SEO-audit
General characteristics of the site
Technical audit
Analysis of competitors' websites
Recommendations for text optimization
Keyword characteristics
Check your search positions
Behavioral factors

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Full SEO Audit

Probable Affiliates Check;
Text Quality Optimization Test;
Check for Plagiarism (unoriginal texts);
Snippets in Google;
Number of internal links to landing pages;
Number of duplicate links on the page;
Links to other sites;
Over-spamming in the text;
Over-spamming in META tags and H1 (+3 factors);
Excessive use of bold type;
Multiple use of the same word in the sentence;
Multiple use of bigrams in the text and META tags;
Multiple use of trigrams in the text and META tags;
Excessive use of headers;
Skinny pages (with small text);
Pages without outgoing internal links;
Check landing page relevance;
Pages closed from indexing;
TITLE = DESCRIPTION;
TITLE = H1;
DESCRIPTION = H1;
H1 = H2, H3, H4;
TITLE duplicates;
DESCRIPTION duplicates;
Not filled TITLE, DESCRIPTION (+2);
Number of indexed pages in Google (+2);
Pages closed from indexing in Robots, noindex, nofollow, rel = canonical (+4);
Landing pages in the sitemap.xml;
Non-indexed landing pages;
Landing pages URLs history;
Adult content;
Swear words and profanity.

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Tools

Export your reports to XLS;
Import your key phrases, cluster analysis and landing pages url’s from CSV format;
Printed version of the site audit in DOCX;
Guest access to audit;
Generate sitemap.xml with duplicate pages and pages closed from indexing;
Labrika highlights texts that are used for snippets.

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Technical audit

Errors 403, 404;
Errors 500, 503, 504;
Not Responding pages;
Critical HTML errors
W3C HTML Validator;
Multiple redirects;
Lost images;
Lost JS;
Lost CSS;
Lost files;
Multiple TITLE tags;
Multiple DESCRIPTION tags;
Multiple KEYWORDS tags;
Multiple H1 tags;
Pages with rel = "canonical";
Common Duplicate Content Issues: www. vs non-www. and http vs https versions of URLs;
Correct 404 status code header;
Duplicate pages;
Mobile HTML optimization;
HTML size optimization;
Page speed time;
Large pages;
3 types of Sitemap.xml errors (+3);
26 types of Robots.txt errors (+26);
Tag Length: TITLE, DESCRIPTION, H1 (+3);
SSL Certificate Checker (+7);
Check if the Domain or IP is Blacklisted;
Pages with program's error messages;
Check a website response from User-agent;
Test the availability of your website from locations worldwide;
Test the website for Cloaking;
Test if some search engine is blocked by the website;
Check a website response from mobile.

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Recommendations for text optimization

Keyword clustering;
Check landing page relevance;
Find correct landing page;
Find the optimal level of the page;
Recommendations for text optimization;
Optimal text length;
Keyword in the main text (+2);
Keyword in TITLE (+2);
Keyword in DESCRIPTION (+2);
Keyword in H1 (+2);
Latent semantics (LSI) on the page;
Number of relevant pages on the site;
TF-IDF calculation for text in BODY, TITLE, DESCRIPTION, H1 (+4);
Estimate the level of the page optimization.

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Keyword characteristics

Number of main pages in TOP10;
A list of relevant landing pages;
Recommended keyword depth;
Latent semantics (LSI).

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User metrics

Google Analytics;
Drawing charts;
% of Bounce Rates;
View depth of the site;
Average session time;
Number of visitors;
Mobile devices: traffic, bounce rates, visit time (+4);
Visits from sources with traffic and bounce rates (+2);
Information on the pages with traffic and level of bounce rates (+2);
Visits from cities with traffic and bounce rates (+2);
Visits from search engines with traffic and bounce rates (+2);
Key phrases with bounce rates and traffic from search results (+2);
List of all search requests that people used to find your site for one-year period;
Pages without traffic.

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Analysis of competitors' websites

List of competitors;
Snippets of competitors;
Labrika generates recommendations for texts based on the analysis of competitors' websites and Machine Learning algorithm;

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Check your search rankings

Site positions in Google around the world (+1);
All Locations & Languages;
Country, city or region levels;
More than 100k locations;
High-precision analysis;
Check search positions in several regions at the same time;
Monitor the dynamics of search rankings (+1);
Available position archive;
Download position lists in XLS format for selected period;
Desktop and mobile rankings;
Top 50, 100 or 200 results.

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Domain information

Domain Age;
Domain payment plan expiration date;
Website hosting;
Hosting region;
IP of the site;
The number of sites with the same IP;
NS Records;
Favicon.

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London EC2A 4NE

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